Digital Marketing Coordinator
Location: On-site in office at Ravenhall, VIC (Western Suburbs)
Job type: Casual Basis
Hours: Approx 10-15 hours per week, flexible start & finish times
The Night Owl is spreading its wings! As we expand, we're in search of a versatile and creative individual to join our team as a Digital Marketing Coordinator. We take pride in being a family-owned business committed to delivering exceptional service to our customers. If you're creative, enthusiastic, organised, and ready to be a crucial part of our growth, we want to hear from you!
As a Marketing Coordinator, you’ll play a key role in executing, optimising, and analyse Meta campaigns while supporting broader marketing activities.
Key Responsibilities:
- Meta Ads: Plan, launch, manage, and optimise digital campaigns to drive sales and brand growth.
- Creative Content: Work with the team to develop engaging, on-brand ad creatives.
- Audience Targeting & Testing: Refine audience segments and experiment with creatives, copy, and targeting strategies.
- Audience Targeting & Testing: Refine audience segments and experiment with creatives, copy, and targeting strategies.
- Shopify & Email Marketing: Assist with product catalogues, email campaigns, and other digital marketing activities.
- Research & Trends: Stay up-to-date on Meta advertising trends, algorithm updates, and best practices.
- General Marketing Tasks: Assist in social media management, and other marketing initiatives as needed.
Key Requirements:
- Marketing Experience: 1-2 years of experience in digital marketing, with a strong focus on Meta paid social campaigns.
- Education: A qualification in Marketing or a related field (or equivalent hands-on experience).
- Technical Skills: Proficiency in Meta Ads Manager, Google Ads, and analytics tools like Google Analytics.
- Creativity: Ability to develop and support engaging ad content that resonates with our audience.
- Organisation & Multitasking: Strong time management skills to juggle multiple campaigns and projects effectively.
- Analytical Thinking: Comfortable interpreting data, tracking performance, and making informed optimisations.
- E-commerce Experience: Previous experience in e-commerce marketing is highly preferred.
- Content Creation: Experience in social media marketing or content creation is an advantage.
- Email Marketing: Familiarity with email marketing platforms (Klaviyo) is a plus.
- Communication Skills: Excellent verbal and written communication, with a collaborative team-player attitude.
- Self-Motivated: A proactive mindset, positive attitude, and eagerness to learn and grow.
- Location: Must be available to work on-site at our Ravenhall, VIC office.
Benefits:
- Supportive, Family-Owned Business – Be part of a small, close-knit team that values collaboration and growth.
- Flexible Work Schedule
- Growth & Development – additional training opportunities available
- Direct Impact – Work closely with the founder and management team, contributing directly to meaningful business goals.
- Work-Life Balance – A casual position with flexibility to support a balanced and fulfilling work routine.
If you're ready to embark on this exciting opportunity with The Night Owl, please send through your cover letter and resume to admin@thenightowl.com.au. We can't wait to welcome you to our growing team!